A decorated apparel business should be looking for was to save money, save time and limit risk placed into printed inventory.
Every day entrepreneurs want to start their own clothing line, teams want to have shirts printed, tournaments want you to print at their event and small businesses need shirts. Some times they even come back for “one more”.
The story with screen printing is simple. The terminology is mainstream, customers ask for it and ultimately it looks and feels pretty nice.
So how can you deliver results like screen printing without the large point of investment in equipment, without the mess, without the clean up, without the technical expertise and (for clothing lines and tournaments) without the printed inventory that presents financial risk?
Well that’s actually easy:) It’s with indirect screen printing. A process in which you send in your art, Transfer Express prints it on paper and you heat press it to your garment, thus delivering a screen printed result for the customer.
Indirect screen printing is the process of using screen printed transfers.
If you put Transfer Express to work for you along with a heat press in your shop, you can have screen printed shirts without having the aforementioned issues and without being at the mercy of a contract printer. And its durable, more on that here.
Of course, screen printed transfers have their limitations (mainly on high color, small qty), but that’s where vinyl cut transfers or digital transfers come into play (I blog about these a lot).
Over the next couple of months, I’ll be breaking down the difference in screen printed transfers, digital transfers and vinyl cut transfers for various jobs and types of artwork, showing you the strengths and weaknesses of each and how to make the most profit. But you needed the introduction (or maybe re-introduction) to screen printed transfers.
Stefanie from Transfer Express does an excellent job in the video below by giving an overview of how easy it is and what can be accomplished, please take the time to watch it and to visit Transfer Express to learn more!
