Category Archives: Sales

Merchandising Inspiration for Holidays: St Patrick’s Day Video

February 26, 2013 by Josh Ellsworth

Special occasions like St. Patrick’s Day, Valentines Day, Mothers Day, Fathers Day, Christmas and others offer new, unique opportunities for customizing apparel. Any small shop that normally decorates for groups or businesses can instantly command retail type pricing on jobs like this. As far as sports go more and more leagues and teams are decking out with special edition jerseys, hats or patches to celebrate all things green. I can think of a lot of different design ideas for a […]

Categories: Customization, Marketing, Sales, T-Shirts • Tags: cad-cut, customization, design inspiration, electric prism, flock, green, heat printing, hologram, merchandising, pebble puff, st patricks day, t-shirts

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Selling & Prospecting How-To: Find a Target

February 7, 2013 by Josh Ellsworth

I wrote a few days ago about growing your business through smartly expanding your decoration types and now I want to take it a step further by giving a very simple concept to prospect and sell. Remember when you used to get the big phone book and turn to the yellow pages to find the local businesses? If you ever worked a sales job at a local newspaper, insurance company, caterer etc. you probably spent time cold calling each listing […]

Categories: Business, Sales • Tags: 3M reflective, businesses, decorated apparel, growing sales, imprinted apparel, prospecting, selling

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Winning More Embroidery Sales Proposals with Heat Printing

November 1, 2012 by Josh Ellsworth

A lot of embroiderers own single head machines that are ideal for creating professional looking left chest graphics on a small run of garments. These embroiderers (which may be you) get inquiries from local small businesses and compete for jobs on quantities from anywhere from 3 pieces up through 24. The thing embroidery and heat printing have in common is that they are ideal for low quantity runs. Most would agree however that their look and feel are noticeably distinct […]

Categories: Business, Finance, Sales • Tags: cad-cut, digitizing, Embroidery, flock, heat transfer, Marketing, polos, pricing, Sales, small business, sweaters

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Bling Heat Transfer Film Kit Announced with Video

May 8, 2012 by Josh Ellsworth

Expanding your offering of print effects doesn’t have to be difficult, at least not now! In the past, to sample materials or launch a new line of colors, you’d need to purchase 5 yard rolls or 1 yard cuts in the various products you wanted to offer or evaluate. The cost could quickly add up. Not any more! Based on your direct feedback we’ve created CAD-CUT® Marketing Kits to help you sample and sell new, popular transfer films. The first […]

Categories: Customization, Fashion T-Shirts, Heat Applied Film (Cadcut), HPY General Discussion, Sales, T-Shirts, Videos • Tags: cad-cut, cadcutdirect, electric, fashion film, foil, glitter flake, heat press material, heat transfer film, hologram, kits, Marketing, metallic, samples, special effects, stahls, vinyl

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How Will You Grow the Sales of your Decorated Apparel Business?

August 30, 2011 by Josh Ellsworth

Are the tasks of marketing, taking orders, updating websites, social networking, producing orders, billing orders and shipping bogging you down. With a small operation there just isn’t any additional time in the day to devote your time to sales. At one point in the business I’d have to imagine that more of your time went to sales, if you’re like me – you may miss those days of helping customers, but there are others things that need your attention now. […]

Categories: Business, Sales • Tags: decorated apparel business, Embroidery, growing sales, heat printing, Sales, screen printing

Professional videos to help you sell personalized apparel – FREE

November 17, 2010 by Josh Ellsworth

Video to help you sell customization effects from Stahls’ Based on feedback from you on my last post and over at Ted Stahl’s blog we’re opening up our video vault. Read this post over at Stahls’ Blog to learn how you can use a new video we’ve made to help sell personalized apparel. The video features our latest special effect additions. It is posted on a non Stahls’ branded YouTube channel for easy sharing. Anyways – click below to read […]

Categories: Business, Customization, Marketing, Sales • Tags: apparel, customized, Marketing, personalized, selling, stahls, t-shirts, tools, video

Mix, Mix, Mix More – Flat Design is Dead

October 20, 2010 by Josh Ellsworth

If the graphics on your apparel are flat, your sales probably are too. Either that or you find yourself in a constant tug of war with the shop down the street or online – throwing away margin for lack of creativity. Back and forth you trade bids, slash deals, drive down prices, throw away profit. Is this you? There is a better way. I’ve recently returned from the SGIA trade show as I’m sure you know by now, and I […]

Categories: Business, Customization, Fashion T-Shirts, HPY General Discussion, Marketing, Sales, Thoughts On The Go • Tags: cch2o, customization, dtg, Embroidery, pebble puff, retail, screen printing, sports, sublimation, trends

T-Shirt for LeBron – With a Roland GX-24 Cutter and a Fusion Heat Press – VIDEO

July 9, 2010 by Josh Ellsworth

So it’s been just over 24 hours since “The Decision” on ESPN where LeBron James announced he is going to South Beach to join the Miami Heat. I’m guilty, I stayed up late last night – actually until about midnight watching the special and then debating with a friend in my living room. Once we agreed to disagree on our debate, who would win the Eastern Conference next year and BEAT LA, I started thinking…how can we as decorators capitalize […]

Categories: Business, Customization, Heat Applied Film (Cadcut), Marketing, People, Sales, Social Media Marketing, T-Shirts, Videos • Tags: fusion, gx-24, heat press, heat transfer, hotronix, josh ellsworth, king of south beach, lebron james, roland, the decision, tutorial, video

Social Media Marketing: Facebook for Apparel Decorators Part 1

May 17, 2010 by Josh Ellsworth

As many readers know I deliver seminars around the country in conjunction with the Imprinted Sportswear Shows. For the last couple of years I have been delivering sessions to decorators on marketing your business with social media. Social Media is all the rage and there are countless ways to get involved. As a decorator you have to make a choice as to what forms of social media you will participate in and how much time you will devote to each. […]

Categories: Business, Facebook, Marketing, Sales, Social Media Marketing • Tags: apparel decorating, facebook, facebook for screen printers, heat press business, Marketing, marketing embroidery, marketing heat press, social media for apparel, tshirt brand marketing

Personalization Can Help You Sell More / Stand Out – Real Life Example

February 16, 2010 by Josh Ellsworth

Just a quick little post today on how personalization can help your business sell more! My wife and I recently decided that we needed a toy box to keep our 10 month old daughter’s toys somewhat organized in our living room. Since my wife is the decorator of the house she did the shopping online and made the decision. Her buying process involved going online to ask the recommendation of friends on various forums. After much feedback, she received one […]

Categories: Business, Customization, Heat Applied Film (Cadcut), Marketing, Sales, Vinyl Cutters • Tags: cadcut, childrens items, cusotmization, heat press, heat transfer, personalization, vinyl

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Roses are Red, Profits are Green – Making T-Shirts for Valentine’s Day Can Be A Decorators Dream

February 5, 2010 by Josh Ellsworth

Valentine’s Day Weekend is approaching quickly. Guys, this is your advanced reminder to get something for that someone special. So when you think about classic gifts for Valentine’s Day you always come up with roses. According to a stat I’ve read recently, 189 million stems of roses are sold in the US on each Valentine’s Day. Couple that with the average number of roses in a bouquet and you end up somewhere between 27-40 million orders. Pretty significant. So if […]

Categories: Business, Customization, Heat Applied Film (Cadcut), Marketing, Sales, Thoughts On The Go • Tags: business idea, customized t-shirts, Marketing, personalization, Sales

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I Promise It’s Worth the Trip – ISS Long Beach

October 5, 2009 by Josh Ellsworth

So people ask me every year what trade show should I go to? What is the best trade show?The best trade show can be debated, but what can’t be debated is that the Imprinted Sportswear Show in Long Beach, California deserves to be in that conversation. This year, if you are regular reader of my blog – I’ll give you an even better reason to go to this specific trade show so keep reading…. Any ISS show is a great place to see […]

Categories: Business, Finance, Marketing, Places, Sales • Tags: apparel decorating class, heat press class, heat transfer seminar, imprinted sportswear, long beach iss, seminar, vinyl cutter class

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HEAT PRESS YOURSELF The Blog

created by JOSH ELLSWORTH STAHLS' Heat Printing Expert

Category Archives: Sales

Merchandising Inspiration for Holidays: St Patrick’s Day Video

Selling & Prospecting How-To: Find a Target

Winning More Embroidery Sales Proposals with Heat Printing

Bling Heat Transfer Film Kit Announced with Video

How Will You Grow the Sales of your Decorated Apparel Business?

Professional videos to help you sell personalized apparel – FREE

Mix, Mix, Mix More – Flat Design is Dead

Personalization Can Help You Sell More / Stand Out – Real Life Example

Roses are Red, Profits are Green – Making T-Shirts for Valentine’s Day Can Be A Decorators Dream

I Promise It’s Worth the Trip – ISS Long Beach

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