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Shamrock

Merchandising Inspiration for Holidays: St Patrick’s Day Video

February 26, 2013 by Josh Ellsworth

Special occasions like St. Patrick’s Day, Valentines Day, Mothers Day, Fathers Day, Christmas and others offer new, unique opportunities for customizing apparel.  Any small shop that normally decorates for groups or businesses can instantly command retail type pricing on jobs like this.  As far as sports go more and more leagues and teams are decking out with special edition jerseys, hats or patches to celebrate all things green. I can think of a lot of different design ideas for a […]

Categories: Customization, Marketing, Sales, T-Shirts • Tags: cad-cut, customization, design inspiration, electric prism, flock, green, heat printing, hologram, merchandising, pebble puff, st patricks day, t-shirts

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Predictions for 2012 – Online Marketing for Your Apparel Business

January 12, 2012 by Josh Ellsworth

If you’ve been reading my blog for any length of time, you know that each year in January I  link over to Ted Stahl’s blog where along with others in the Groupe Stahl family of companies contribute predictions for the upcoming year. It’s an honor to contribute and really fun to think of what’s next in our industry. Here’s the links to the short series of predictions regarding online marketing for your business that I have contributed this year.  I […]

Categories: Business, Facebook, Marketing, Social Media Marketing, Thoughts On The Go • Tags: apparel decorating, Embroidery, facebook, heat printing, online marketing, predictions, screen printing, ted stahl

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Professional videos to help you sell personalized apparel – FREE

November 17, 2010 by Josh Ellsworth

Video to help you sell customization effects from Stahls’ Based on feedback from you on my last post and over at Ted Stahl’s blog we’re opening up our video vault. Read this post over at Stahls’ Blog to learn how you can use a new video we’ve made to help sell personalized apparel. The video features our latest special effect additions.  It is posted on a non Stahls’ branded YouTube channel for easy sharing. Anyways – click below to read […]

Categories: Business, Customization, Marketing, Sales • Tags: apparel, customized, Marketing, personalized, selling, stahls, t-shirts, tools, video

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Mix, Mix, Mix More – Flat Design is Dead

October 20, 2010 by Josh Ellsworth

If the graphics on your apparel are flat, your sales probably are too.  Either that or you find yourself in a constant tug of war with the shop down the street or online – throwing away margin for lack of creativity.  Back and forth you trade bids, slash deals, drive down prices, throw away profit.  Is this you? There is a better way.  I’ve recently returned from the SGIA trade show as I’m sure you know by now, and I […]

Categories: Business, Customization, Fashion T-Shirts, HPY General Discussion, Marketing, Sales, Thoughts On The Go • Tags: cch2o, customization, dtg, Embroidery, pebble puff, retail, screen printing, sports, sublimation, trends

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T-Shirt for LeBron – With a Roland GX-24 Cutter and a Fusion Heat Press – VIDEO

July 9, 2010 by Josh Ellsworth

So it’s been just over 24 hours since “The Decision” on ESPN where LeBron James announced he is going to South Beach to join the Miami Heat.  I’m guilty, I stayed up late last night – actually until about midnight watching the special and then debating with a friend in my living room.  Once we agreed to disagree on our debate, who would win the Eastern Conference next year and BEAT LA, I started thinking…how can we as decorators capitalize […]

Categories: Business, Customization, Heat Applied Film (Cadcut), Marketing, People, Sales, Social Media Marketing, T-Shirts, Videos • Tags: fusion, gx-24, heat press, heat transfer, hotronix, josh ellsworth, king of south beach, lebron james, roland, the decision, tutorial, video

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Social Media Marketing: Facebook for Apparel Decorators Part 1

May 17, 2010 by Josh Ellsworth

As many readers know I deliver seminars around the country in conjunction with the Imprinted Sportswear Shows.  For the last couple of years I have been delivering sessions to decorators on marketing your business with social media.  Social Media is all the rage and there are countless ways to get involved.  As a decorator you have to make a choice as to what forms of social media you will participate in and how much time you will devote to each. […]

Categories: Business, Facebook, Marketing, Sales, Social Media Marketing • Tags: apparel decorating, facebook, facebook for screen printers, heat press business, Marketing, marketing embroidery, marketing heat press, social media for apparel, tshirt brand marketing

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Personalized Toy Box

Personalization Can Help You Sell More / Stand Out – Real Life Example

February 16, 2010 by Josh Ellsworth

Just a quick little post today on how personalization can help your business sell more! My wife and I recently decided that we needed a toy box to keep our 10 month old daughter’s toys somewhat organized in our living room.  Since my wife is the decorator of the house she did the shopping online and made the decision. Her buying process involved going online to ask the recommendation of friends on various forums.  After much feedback, she received one […]

Categories: Business, Customization, Heat Applied Film (Cadcut), Marketing, Sales, Vinyl Cutters • Tags: cadcut, childrens items, cusotmization, heat press, heat transfer, personalization, vinyl

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Established

Roses are Red, Profits are Green – Making T-Shirts for Valentine’s Day Can Be A Decorators Dream

February 5, 2010 by Josh Ellsworth

Valentine’s Day Weekend is approaching quickly.  Guys, this is your advanced reminder to get something for that someone special. So when you think about classic gifts for Valentine’s Day you always come up with roses.  According to a stat I’ve read recently, 189 million stems of roses are sold in the US on each Valentine’s Day.  Couple that with the average number of roses in a bouquet and you end up somewhere between 27-40 million orders.  Pretty significant. So if […]

Categories: Business, Customization, Heat Applied Film (Cadcut), Marketing, Sales, Thoughts On The Go • Tags: business idea, customized t-shirts, Marketing, personalization, Sales

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I Promise It’s Worth the Trip – ISS Long Beach

October 5, 2009 by Josh Ellsworth

So people ask me every year what trade show should I go to?  What is the best trade show?The best trade show can be debated, but what can’t be debated is that the Imprinted Sportswear Show in Long Beach, California deserves to be in that conversation.  This year, if you are regular reader of my blog – I’ll give you an even better reason to go to this specific trade show so keep reading…. Any ISS show is a great place to see […]

Categories: Business, Finance, Marketing, Places, Sales • Tags: apparel decorating class, heat press class, heat transfer seminar, imprinted sportswear, long beach iss, seminar, vinyl cutter class

7

Marketing an Apparel Decorating Business with Videos – Complete Guide

September 23, 2009 by Josh Ellsworth

Marketing an Apparel Decorating Business with Videos written for screen printers, embroidery companies, heat press owners, t-shirt brands, direct to garment printers, sublimation users or any apparel decorating company wanting to expand their reach and grow sales Marketing your apparel decorating business does not have to be an expensive venture.  If you are feeling the strain of a bad economy, odds are that you are or already have looked for ways to cut costs.  I’d venture to say some of […]

Categories: Marketing, Sales, Videos • Tags: decorated apparel, direct to garment marketing, embroidery business, heat press business, heat transfer marketing, josh ellsworth, marketing apparel, sales 2.0, screen print business, social media, web marketing, youtube marketing

5

The Business of Decorating Apparel – Before you touch go

December 18, 2008 by Josh Ellsworth

The Business of Decorating Apparel – Before you touch go What does the business of apparel decoration hold for you?  What drives you to want to enter this business or continue with this business?  Maybe it’s your love for t-shirts?  Maybe you’re just an awesome artist and apparel is your canvas?  You might be a little league mom who just wants her kid to have a uniform that lasts or that looks ‘cool’.  Then again maybe you have worked or […]

Categories: Business, Finance, HPY General Discussion, Marketing, Sales, Thoughts On The Go • Tags: apparel business, custom shirts, decorate apparel, direct to garment, heat press, make t-shirts, plastisol, start a t-shirt business, sublimation, team business

9

Starting A Heat Press Business – 5 Warnings

April 22, 2008 by Josh Ellsworth

This post walks you through 5 warnings for business owners looking into heat applied graphics and apparel decoration. This reading is recommended for any business owner that is currently offering or plans to offer apparel made with a heat press.

Categories: Business, Finance, Marketing, Sales, The Heat Press • Tags: apparel business, heat press article, heat press business, tips

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Recents Posts

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  • Thoughts from the 1st Quarter – What do you think? March 18, 2013

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