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Q1 Graphic

Thoughts from the 1st Quarter – What do you think?

March 18, 2013 by Josh Ellsworth

I can finally see light at the end of the first quarter tunnel.  March is over mid way through and although there is an ice storm this morning in southwestern PA, Spring is just a couple of days away.  It’s a good time to look back at the beginning of the year, check our New Year goals against our progress and ultimately form an outlook for the balance of 2013.  I’d like to share some thoughts to that end, of […]

Categories: Business, Thoughts On The Go • Tags: decorated apparel, direct to garment printing, Embroidery, events, heat printing, industry, market, pricing, screen printing, trends

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Shamrock

Merchandising Inspiration for Holidays: St Patrick’s Day Video

February 26, 2013 by Josh Ellsworth

Special occasions like St. Patrick’s Day, Valentines Day, Mothers Day, Fathers Day, Christmas and others offer new, unique opportunities for customizing apparel.  Any small shop that normally decorates for groups or businesses can instantly command retail type pricing on jobs like this.  As far as sports go more and more leagues and teams are decking out with special edition jerseys, hats or patches to celebrate all things green. I can think of a lot of different design ideas for a […]

Categories: Customization, Marketing, Sales, T-Shirts • Tags: cad-cut, customization, design inspiration, electric prism, flock, green, heat printing, hologram, merchandising, pebble puff, st patricks day, t-shirts

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Master Decorator Series, Greg Kitson on Running Your Own Business

February 20, 2013 by Josh Ellsworth

The Imprinted Sportswear Shows have incorporated a new Master Decorator Series as part of their educational curriculum for shows this year.  We’re lucky enough to have Courtney Matlick from Stahls’ covering the heat printing topic in the series and recently one of the attendees passed along some comments to industry expert Greg Kitson who has helped to organize the program. Greg was nice enough to forward the comments on.  For those of you who don’t know Greg he is well-respected […]

Categories: Business, People, Places, Thoughts On The Go • Tags: courtney matlick, education, greg kitson, iss shows, master decorator, testimonial

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Google Map

Selling & Prospecting How-To: Find a Target

February 7, 2013 by Josh Ellsworth

I wrote a few days ago about growing your business through smartly expanding your decoration types and now I want to take it a step further by giving a very simple concept to prospect and sell.  Remember when you used to get the big phone book and turn to the yellow pages to find the local businesses?  If you ever worked a sales job at a local newspaper, insurance company, caterer etc. you probably spent time cold calling each listing […]

Categories: Business, Sales • Tags: 3M reflective, businesses, decorated apparel, growing sales, imprinted apparel, prospecting, selling

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Name Number

Heat Press Solutions for Player Names & Numbers: Video

February 4, 2013 by Josh Ellsworth

CAD-CUT® Heat Transfer Films are polyurethane based materials that are laminated with an adhesive for permanent and durable adhesion to a textile.  As the inventor of this style of material and the world’s largest manufacturer, Stahls’ has a variety of film styles for varying fabric demands.  We also employ a wide variety of production techniques yielding varying styles of “film” transfers suited to a range of workflows and demands.  In an effort to explain a major portion of those solutions […]

Categories: Customization, Finance, Heat Applied Film (Cadcut), Team Uniforms • Tags: heat transfer vinyl, lettering, letters, numbering, player names, player numbers, pre-cut numbers, stahls, team uniforms, vinyl cutting

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business growth

Growing without Risking Your Decorated Apparel Business

January 31, 2013 by Josh Ellsworth

Getting your decorated apparel business to the next level can be complicated.  The industry is comprised of a wide range of shop sizes, each with their own challenges.  In the case of the small to mid sized business, the owner and often a few key employees (often family members) do it all.  Sales, Marketing, Finance, Production, Clean Up, Research etc. While participating in all aspects of your decoration business is one of the joys, not letting your business scale because […]

Categories: Business • Tags: capital investment, contract printing, decorated apparel, dtg, Embroidery, growing, heat printing, investment, scaling, screen printing, sublimation

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Flock On Polo Close Up

Winning More Embroidery Sales Proposals with Heat Printing

November 1, 2012 by Josh Ellsworth

A lot of embroiderers own single head machines that are ideal for creating professional looking left chest graphics on a small run of garments.  These embroiderers (which may be you) get inquiries from local small businesses and compete for jobs on quantities from anywhere from 3 pieces up through 24.  The thing embroidery and heat printing have in common is that they are ideal for low quantity runs.  Most would agree however that their look and feel are noticeably distinct […]

Categories: Business, Finance, Sales • Tags: cad-cut, digitizing, Embroidery, flock, heat transfer, Marketing, polos, pricing, Sales, small business, sweaters

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Bling Heat Transfer Film Kit Announced with Video

May 8, 2012 by Josh Ellsworth

Expanding your offering of print effects doesn’t have to be difficult, at least not now! In the past, to sample materials or launch a new line of colors, you’d need to purchase 5 yard rolls or 1 yard cuts in the various products you wanted to offer or evaluate.  The cost could quickly add up.  Not any more! Based on your direct feedback we’ve created CAD-CUT® Marketing Kits to help you sample and sell new, popular transfer films. The first […]

Categories: Customization, Fashion T-Shirts, Heat Applied Film (Cadcut), HPY General Discussion, Sales, T-Shirts, Videos • Tags: cad-cut, cadcutdirect, electric, fashion film, foil, glitter flake, heat press material, heat transfer film, hologram, kits, Marketing, metallic, samples, special effects, stahls, vinyl

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Predictions for 2012 – Online Marketing for Your Apparel Business

January 12, 2012 by Josh Ellsworth

If you’ve been reading my blog for any length of time, you know that each year in January I  link over to Ted Stahl’s blog where along with others in the Groupe Stahl family of companies contribute predictions for the upcoming year. It’s an honor to contribute and really fun to think of what’s next in our industry. Here’s the links to the short series of predictions regarding online marketing for your business that I have contributed this year.  I […]

Categories: Business, Facebook, Marketing, Social Media Marketing, Thoughts On The Go • Tags: apparel decorating, Embroidery, facebook, heat printing, online marketing, predictions, screen printing, ted stahl

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How Will You Grow the Sales of your Decorated Apparel Business?

August 30, 2011 by Josh Ellsworth

Are the tasks of marketing, taking orders, updating websites, social networking, producing orders, billing orders and shipping bogging you down.  With a small operation there just isn’t any additional time in the day to devote your time to sales.  At one point in the business I’d have to imagine that more of your time went to sales, if you’re like me – you may miss those days of helping customers, but there are others things that need your attention now. […]

Categories: Business, Sales • Tags: decorated apparel business, Embroidery, growing sales, heat printing, Sales, screen printing

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NEW!! CAD-CUT Premium Plus Samples & Cartoons

May 19, 2011 by Josh Ellsworth

I told you it was coming!  Today we launched the free samples of the NEW CAD-CUT® Premium Plus over on T-Shirtforums.com If you missed it there, you can still get on the list by clicking this link and completing your info: CLICK HERE NOW! As I mentioned a few days ago, this product will represent the new look, feel, performance and price of heat applied film. If you missed how we released it, I’ll share a little bit….we created a 3 […]

Categories: Business, Customization, Finance, Heat Applied Film (Cadcut), Thoughts On The Go, Videos

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Professional videos to help you sell personalized apparel – FREE

November 17, 2010 by Josh Ellsworth

Video to help you sell customization effects from Stahls’ Based on feedback from you on my last post and over at Ted Stahl’s blog we’re opening up our video vault. Read this post over at Stahls’ Blog to learn how you can use a new video we’ve made to help sell personalized apparel. The video features our latest special effect additions.  It is posted on a non Stahls’ branded YouTube channel for easy sharing. Anyways – click below to read […]

Categories: Business, Customization, Marketing, Sales • Tags: apparel, customized, Marketing, personalized, selling, stahls, t-shirts, tools, video

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Recents Posts

  • Join Us in Toronto this June – Stahls’ Canada National Tour May 14, 2013
  • National Take Your Child To Work Day – T-Shirt Project April 26, 2013
  • The Innovative Stahls’ Rip-Away Applique™ – Key Markets April 8, 2013
  • Calling All Embroiderers April 3, 2013
  • A Great Day to Share this Photo and a Birthday T-Shirt Idea March 21, 2013
  • Thoughts from the 1st Quarter – What do you think? March 18, 2013

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