Creating 2 color names and numbers with heat applied film – Thermofilm.
I’ve been spending a lot of time speaking with customers like you who own a vinyl cutter and a heat press. I’m trying to uncover some of the top challenges you are facing…so far I’ve received a ton of feedback. Thanks!
Based on your feedback – your challenges are:
Creating artwork
Knowing what film for which fabric
How to price items.
Sound right? Of course other than weeding:)
I’ll be spending some time addressing these problems and would like to start by sharing a video demo on “how to create 2 color artwork and customize a jersey with two color names/numbers.”
Enjoy the video and please post a comment with your top challenge!
Part 1:
Part 2:
Thanks for reading/watching.
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The Scary Truth About Decorating Team Sports Uniforms with Heat Press Vinyl
Heat applied film gets a bad name sometimes. It’s easy to understand why when you look at the photo below of one of the most popular brands on the market (not Stahls’).
Washed just 2 times and put through the dryer on low heat.
Imitator's Heat Transfer Vinyl
The photo above can teach us quite a few lessons about decorating:
There are countless brands of heat transfer vinyl materials on the market intended for t-shirts – cotton/poly fabrics.
There are not many films intended for sports uniforms – polyester fabrics, nylon and mesh.
Some suppliers will recommend their “t-shirt” heat press film for polyester, sometimes this does not work – just like the example above.
So before committing to decorate team uniforms trust, understand and test your heat applied film brand.
Likewise understand the fabric that you want to decorate – if it’s a nylon use a material that works on nylon. Polyester – a material that work on polyester. If it’s a mesh construction, verify compatibility.
Lastly, pick a material that works for it’s intended sport. If it’s football – odds are that there will be hard helmet contact on the lettering, make sure that the material will stand up to this. The material above failed through basic laundering, imagine if it were worn on the field
The photo can also teach us a few things about selling…
Based on the common problem above we need to do a good job of explaining to customers the advantages of the film we use (assuming you are using us) and how it has been lab tested for durability and performance.
To avoid having to overcome the objection of using vinyl, you may want to identify the process simply as ‘personalization’ or another creative name that does not conjure up a negative connotation.
So to end on a positive note….how can you be assured that the scary situation above does not happen to you?
The answer: BUY A HEAT TRANSFER FILM THAT YOU CAN TRUST.
As you may have guessed, Stahls’ CAD-CUT Direct has a material – actually we have two depending on whether your decorating nylon or polyester.
Take a look at Thermofilm® on the other side of the same exact polyester mesh jersey put through the same exact wash cycle.
Thermofilm® on a poly mesh team uniform
To conclude today’s post below are two videos demonstrating our solutions, Thermofilm® and Thermogrip® for decorating team uniforms. You can buy these products by visiting CADCUTDirect.com
