So it’s been just over 24 hours since “The Decision” on ESPN where LeBron James announced he is going to South Beach to join the Miami Heat. I’m guilty, I stayed up late last night – actually until about midnight watching the special and then debating with a friend in my living room. Once we agreed to disagree on our debate, who would win the Eastern Conference next year and BEAT LA, I started thinking…how can we as decorators capitalize on these types of events????
And so it began….at about 10:00am this morning I went into our video production room and pitched an idea and tight deadline to Joe our video production guru. After some conversation, he agreed to a challenge of brain storming, shooting, editing (brilliantly I might add) and publishing a video all within 6 hours. The video – a fast paced, upbeat highlight reel “making a t-shirt for LeBron James”.
So I grabbed my laptop hashed out a design while Joe started setting up the lighting. After the design was complete, I grabbed a couple different colors of the CAD-CUT film we manufacture and the shot clock was on….
We began creating a shirt that we call “The King of South Beach”.
Here’s how the video turned out:
Now we’re not sure LeBron will get this shirt or even if he does get it ever wear it, but it’s worth a shot. The shirts in the mail and we’ll see what happens. Worst case scenario we had a blast pumping out the video and now we’ll take the concept and use it again and again until it works:) If you want to get your business on the map, you might try to do the same. Imagine the PR you can get if a famous athlete, celebrity or business person actually wore your gear.
Oh and one more way you can capitalize…how about designing a shirt of your own to hang in the shop window or to post on your website? People are pretty passionate about this LeBron debate…you may want to suggest they buy a t-shirt to express themselves.
Special thanks to Joe who did an awesome job with the editing under a tight deadline. Leave us a comment to let us know what you think. Also subscribe to our YouTube channel.
Oh and GO CELTICS!